Value Proposition

                The business model canvas places value proposition as the “backbone” of the canvas, and rightfully so. The value proposition holds a great deal of importance in relation to a company’s business model canvas. Your company’s value proposition is what makes your company differ from other competitors and attracts consumers to choose your product/service over others. Your value proposition and target market will have a close relation to one another. The better understanding you have of either one will make it easier for you to be able to identify the other. By truly getting to know your respective target market, you will learn the qualities of your company’s product/service that they tend to value, as well as those that they do not. This will not only help you in the startup of your company; but throughout your entire business life, as your company looks to grow in the future.

                As we wrote up our business model canvas for our company we established our target market as middle school and high school kickers, but after talking more in class about our different types of customers, we realized that we must also include parents of the kids and possibly their coaches as well. The parents and/or coaches are going to be the economic buyers of our service, as they will more than likely be the ones paying for our training sessions. The players and coaches can play key roles as influencers for our business. As they see progress in their skills, they can encourage the parents to continue with the training sessions to continue to grow their skill set.                

In terms of the value proposition for our company, we believe that our training will provide our customers with opportunities they may not be able to find elsewhere. We have not talk about any pricing for our training sessions yet, but we will look to have prices that are reasonable and reflective of the training we are providing for the player. One thing that parents and coaches will truly value will be our time of availability, which we also will further discuss. Another thing we value in our business is that we will have one on one training sessions, along with the possibility of group sessions, so a player has the chance to learn however is best for them. The other thing our business provides is training from a current record setting kicker for a nationally rank football team.