Reassessment Post

Looking at the current position of my venture, I would say that the business had come to a crucial decision on the business model, whether it was going to be a physical store or strictly online. The decision has been made to keep the business strictly online and grow from there. During this time period, the business plateaued in terms of growth in sales and gaining a following on social media. Also, I remain some distance away from any meaningful milestones. Due to these different aspects, I would not invest in the business at the moment. If I was a potential investor, I would want to see a website created for the business and an increase in numbers before looking to possibly invest again. So, I believe for the company to be put over the top, it would need to increase marketing and develop a larger share in the market. I would just say that having a bit more to the business would help to make it more compelling, such as a well-organized, live website and growing the customer base. I’m hoping with the break the school has now given on the COVID-19 situation, this will allow me time to get moving on work with the website and other aspects of the business and begin to see it grow.