Final Blog Post

                There were many things that I learned from taking the Business Plan Development class this semester. Some of the biggest takeaways from the class for me were the importance of intellectual property (IP) protection, the importance of testing products before putting them out there […]

Get, Keep, Grow

            I’ve decided to take a look at how Foot Locker uses the Get/Keep/Grow model throughout their business to attract and retain customers. In terms of getting customers, the company is very active on social media. Their Instagram account usually posts multiple times a day, […]

Value Proposition

                The business model canvas places value proposition as the “backbone” of the canvas, and rightfully so. The value proposition holds a great deal of importance in relation to a company’s business model canvas. Your company’s value proposition is what makes your company differ from […]